Research shows that signing up for an expensive annual gym membership doesn’t get people to work out. The genders are roughly a 50-50 split in terms of who gets memberships, but guys have the edge when it comes to how many of them put theirs to work.
Gym market stats can be a useful resource when starting a fitness centre, health club, or personal training studio. Take part in group classes, try a new machine, and book an appointment with a personal trainer who can design a workout plan based on your goals. Interestingly, it's Colorado that takes top honors, with 21 percent of members heading to the gym on a regular basis. Contact new members who aren’t sticking to their exercise plan (which clearly outlines attendance frequency) immediately and work to increase attendance to at least three times a week within the first three months of membership. There were 64.2 US million gym members in 2019, up 2.7% from 62..5 million in 2018 [IHRSA 2019].
Also significant was the time of year members joined the gym. Building on your understanding of peoples motives for exercise and their reasons for cancelling or remaining a fitness club member it is valuable to gain an understanding of when members attend the gym, what helps them adhere to exercise, when they are at risk of dropping out, and what makes them most likely to be retained as members by a club, and as clients by you. Fifty percent of members surveyed said that they stayed with their current gym based on the convenience of its location, while 38 percent agreed that the equipment was worth sticking around for. Tag: gym attendance by month. At month six, around 29% of members use the club eight or more times a month – typically we would class this as ‘active membership’, At month six, around 27% of members use the club between 4 and 7 times a month – typically we would class this as ‘low usage membership’, Members who visit less than once a week in the first month of membership rejoin 59% of the time. A study of nearly 8,000 gym members called “Paying to Not Go to the Gym” found that members paid an average of $17 per visit, more than they would have spent for a 10-visit pass costing $10 per visit. †Advertiser Disclosure: Many of the offers that appear on this site are from companies from which CreditDonkey receives compensation. Make writing personal training programs easy with these custom designed exercise templates, and keep your clients focused and progressing. Resources for health & fitness business owners – revenue-boosting tips, creative marketing ideas & the latest industry info. Here are the latest gym industry statistics that demonstrate its market size, growth, and trends…, These health club industry statistics are all positive news and show a healthy (excuse the pun) trend for continued growth. Young agrees that realistic goals are key to success. **** **** **** A significant reason I continue to pay my gym membership is to motivate me to one day work out or lose weight.
Gyms in the United States make up just 20 percent of that total. You should consult your own professional advisors for such advice. Typically, interest in gym memberships peaks during January (no surprise there!) Establish attendance at a frequency of three or more times a week in the first month with new members/clients. These could be ideal times to run gym promotions that boost membership numbers or encourage loyalty. They help you develop a business plan by providing insights into how much demand there is for fitness services. Among those who joined a gym and dropped out within the first year, women accounted for 14 percent versus just 8 percent for men. The total number of gym members in the U.S. alone stands at just over 60.9 million.
To keep members coming back for more, the gyms of yesterday have expanded their offerings with the latest and greatest trends in group exercise, from yoga to zumba and barre to kickboxing. Ideal for business planning, the report includes; Note: Data is correct at the time of publishing, but it’s important to do your own local research when making business decisions. "It is a myth that January is the busiest month for gym usage; it's a close second behind March," says Mark Daly, national media director for Anytime Fitness… (With good advertising, you might be able to attract new clients or out of town visitors willing to pay a drop-in fee.) In fact, the number of members who use trainers is just 12.5 percent. Those who visit more, rejoin more. You might be hard pressed to get a warm welcome from long-time members. By the sixth month of membership almost 44% of members are attending less than once a week (4 times a month) – typically we would class this as ‘drop out’ at month six and ‘at risk membership’ at month one and three.
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Drop out; occurs when the member/client has stopped attending the club or training with you and does not intend to re-start even if they still have a club membership with time still on it, Retention; is simply whether or not a member rejoins their club membership when it expires, Attendance generally decreases as time goes on, The reduction in attendance is much lower in those who attend more often initially, Attendance decreases dramatically if it starts out low in the first month. When you consider that gyms are inundated in January year after year, this is a truly amazing stat: 80 percent who joined a gym in January 2012 quit within five months.
“The guilt of using your gym membership because you are paying for it will only take you so far. Does Walking 1 Hour Every Day Aid Weight Loss? For well-worn business travelers or homebodies, gyms are offering online, live-streaming workouts. “These findings are consistent with the idea that frequent and stable attendance behaviour in the first few months of membership may have led to the formation of strong habits which ensure continued attendance,” suggested the researchers. Otherwise drop out and low retention are sure to follow. Those who visit at least three times a week in the first month of membership rejoin 78% of the time (a 19% difference) Members who are ‘low frequency attendees’ (less than once a week) in month one but improve to be ‘high attendees’ (more than three times a week) by … It covers the topic in much more depth and includes gym industry analysis for health clubs, fitness studios, and product manufacturers too. We publish data-driven analysis to help you save money & make savvy decisions.
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