(Their novel idea is to set the classroom up with the teacher in the front of the class and an aisle down the middle of the room.) When you click on external links, we may receive a small commission, which helps us keep the lights on. By creating an account you agree to the Terms of Service and Privacy Policy. In a move that has been almost as surprising, Yoga Alliance (YA) released a statement supporting YI and even set up an online petition to try to convince YG to withdraw their patent application. YogaGlo “Yoga Is” Campaign “Yoga Is Mindfulness” featuring Rayma . As Karpel said back in September, the idea of YogaGlo or anyone “owning” the rights to video online yoga classes in any manner just seems wrong. When you heart, comment or share, the article's "Ecosystem" score goes up—helping it to be seen by more readers & helping the author to get paid. Experience what’s inside with two weeks free. In her spare time, she enjoys needlework, travel, and photography. Over 14,000 signatures were collected. Since I haven’t seen a YG video, I won’t attempt to speak to the quality of their instruction, but based on the utter absurdity of the patent application, it is certainly appropriate to question their understanding of the purpose and process of claiming a patent, as well as their familiarity with the basic philosophy and principles of yoga. In the last week they have succeeded in smearing their name all over yoga blogosphere. heart articles you love. Welcome to elephant's ecosystem. Quick catch-up for those of you who are still blissfully unaware of the newest battle for king of the hill: YogaGlo (YG) streams videos of yoga classes; they have filed a patent on their revolutionary cinematic style. Like many things, the devil is in the details. To keep reading, create a FREE account (and get 2 reads/day in the future) or upgrade to an unlimited subscription. I’m not saying they don’t, but I wouldn’t want to be the person assigned to watching years worth of homemade yoga videos and attempting to prosecute Aunt Shirley in Idaho who has filmed herself teaching yoga to her cats with the same classroom set-up. to get two free reads: By creating an account you agree to Elephant's Terms and Privacy Policy. | "Elephant Journal" & "Walk the Talk Show" are registered trademarks of Waylon H. Lewis, Enterprises. he system and method place the instructor at the head of the classroom with live-participants arranged between the instructor and the camera with a direct line of sight between the camera and the instructor allowing for the viewer participant to have unobstructed views while simultaneously allowing for the viewer participant to have live participants in the periphery, as if the viewer was attending a live class. However, like a lot of things both inside and outside the yoga community, the controversy was soon forgotten by many…until now. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. Performance & security by Cloudflare, Please complete the security check to access. Glo is online yoga, meditation, and Pilates with expert, innovative instructors. Get unlimited access to the best online yoga, meditation, and Pilates classes. Heart classes focus on your feelings and how you handle the negative ones in the real world. Word of YogaGlo’s actions quickly spread throughout the yoga community, and Yoga Alliance took a rather unprecedented move of weighing in on the controversy and setting up an online petition urging Yogaglo to withdraw its application. Originally, YogaGlo’s initial patent was rejected. Copyright © 2020 Waylon H. Lewis Enterprises. As Karpel says, “Even if YogaGlo was the first to come up with this idea—and there are people who contest that—but even if they were, it’s not the kind of idea that deserves legal protection.” It appears that rather than ending the controversy, issuing the patent could just be the start of a lengthy and costly legal and philosophical debate over who owns the right to film a yoga class and what if any parts of the practice of yoga are up for ownership to begin with. In a millisecond anyone in the world with a computer and an Internet connection can type in “yoga” and access over 8.1 million yoga videos. Shortly after the beginning of fall, the yoga community was abuzz when the news broke that YogaGlo filed a patent application for “their” specific method of filming online yoga classes. Join & get 2 free reads. She has a Master of Arts in Health Education and Promotion, and is inspired by empowering others to take control of their health and well-being. Glo is designed to help you feel better in body and mind. A main point that businesses are told to consider when deciding if they should trademark something is – do you have the ability and resources to enforce these rights if granted? Bless their hearts. Create an account. The irony of these cases is not lost on most yoga devotees who honor the ancient ethical principles of the practice. As an instructor, I understand all too well that the troubles that the vast majority of studios and instructors face just trying to earn a living and cover expenses. Your email address will not be published. The one thing that YG does appear to have a good understanding of is marketing. The exact method is laid out in the the application: The system and method place the instructor at the head of the classroom with live-participants arranged between the instructor and the camera with a direct line of sight between the camera and the instructor allowing for the viewer participant to have unobstructed views while simultaneously allowing for the viewer participant to have live participants in the periphery, as if the viewer was attending a live class. If you find yourself focusing on the physical aspect, YogaGlo will politely remind you to branch out and try some heart and mind classes. In this new challenge, her core tools for maintaining balance include her home practice, family, friends and being in nature. Every time you read, share, comment or heart you help an article improve its Rating—which helps Readers see important issues & writers win $$$ from Elephant. Sign up (or log in) below We all have Psychic Abilities— It wasn’t until they added: That the camera used to record the video must “provide a participatory view [which means ‘a view observed by a participant in the rear of the class,’ according to YogaGlo] from a height of about three feet. People have independently acknowledged and recognized the look and feel of YogaGlo’s videos, including commenting on the unique setup of the classroom. Not only is their justification of the application weak, they are attempting to claim creative rights on a movement that has already passed them by. Over 14,000 signatures were collected. However, there is a bigger question of why anyone should own any specific way to film a class. Remove ads with a membership. Your email address will not be published. By creating an account you agree to Elephant's Terms and Privacy Policy. Effectively protecting your creative ideas while also making a profit is a daunting task for any business. YogaGlo’s patent application. In their defense, YogaGlo issued a statement defending its actions, pointing out that they had not sued anyone and were not “trying to patent how classes were taught or how a teacher might film instruction in their own studio or how one might wish to film a DVD.” Rather, the claim the patent deals “very specifically with online streaming yoga classes and…with only one of many possible ways to film an online streaming yoga class.” Fair enough. We're dedicated to sharing "the mindful life" beyond the core or choir, to all those who don't yet know they give a care. Related: The Millennial Pink Yoga Mat That's Incredibly Easy to Schlep Everywhere. Amber completed an eclectic 200-hour yoga teacher training in 2007, and considers herself an eternal student. Patents are important in terms of how investors value a company, and in being used defensively against patent trolls or competitors that try to extort a settlement payment by threat of expensive lawsuits. How to Get Started with Yoga at Home Using Glo. While some lawyers and legal scholars wonder if this patent would hold up in a court of law. We're protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
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