Gym membership retention statistics show that the retention rate for fitness studios is 75.9%, with boutique studios retaining more members than traditional health clubs. Getting customers and keeping customers is the bread and butter of running a fitness business. It is clear that regular interaction is so vital to increasing your member retention. One free 30 min free personal training evaluation, Glo Fitness and Spa Combo - $199 per month. In relation to a fitness studio, onboarding is regular interaction with the gym member when they first sign up for the studio. Now, it’s time to solidify your relationship and provide them with all the information they need. Save money AND have membership perks. The control group was given just one onboarding session when joining the gym while the experimental group was given four or more onboarding sessions over the first couple of weeks of their active membership. This sector has experienced an explosion in growth over the last number of years. The Association of Fitness Studios says that the retention rate among fitness studios sits at 75.9% and this number has been consistent since 2016. ), Total Body Strength and Conditioning Training will be 100% customized to the client. After all, increasing retention rates is a sure way to boost revenue. Did you know? The Gym Owner Podcast has a brilliant episode on retention. In the past number of years, there have been more and more studies that back up the theory that running group classes in your studio delivers a higher rate of retention. Maybe they want more class variety or there might be a problem with your facilities. Sometimes the gym can feel like a chore. You can see this in New Years Resolutioners. Implement gym member management software with performance tracking to make it easy for members to track their own progress and hold them accountable. In this article, we will talk about the importance of member retention and the strategies you can use to boost gym member retention. Every... Take advantage of our flexible COVID pricing offer. A study of behavioral statistics in the US by The Good Body shows that half of the people starting an exercise program will drop out in their first six months. The risk of cancellation is 56% higher among members who just use gym equipment vs. those who exercise in groups. This is your chance to offer a free personal training session or workout program to get them back on track and hitting targets. It’s an ongoing process to keep members engaged, paying and preventing member churn. Studio schedule . Towels. So it’s clear that group fitness is driving higher retention rate for members. Have strategies in place to contact low-attendance members and reduce the risk of churn. And 43% of members visit their facility four times per week for this purpose. Member fees are an essential part of your gym’s revenue and success. When you speak to your members online, use the same language that you would use if you were talking in real life. Group training helps to fast track community building and help gym-goers to connect with one another. Clients will participate in the same training program with trainer supervision. Dr. Bedford conducted a member retention report that showed that increased onboarding activity increases the likelihood of retention. Scroll. It should be simple to book classes, manage membership renewal, and pay for any services you offer. Staying in touch with members is essential but, staying in touch with the right members at the right time can go along way in terms of retaining members. They found that from 2012 to 2015, memberships in traditional fitness clubs grew by just 5%, while the smaller specialty studios jumped by over 74%. The Glo’s Squad Membership offers you the most affordable way to get in shape. Reviews offer proof that your business, services or products are worth investing in and help to build trust between you and your clients. Class will be 1-4 people.- $109 per week (2 sessions) or $399 per month (2 sessions per week x4), Bootcamps and Intensives A 6 week fitness and nutrition Bootcamp with an optional post 8 week maintenance plan. Classes Schedule Membership Events GLO BOUTIQUE. This trend has been driven primarily by the Gen Z and Millennial generation, with a report by the IHRSA stating that the 18 to 25-year-old generation are more likely to attend fitness studios than other age groups. Your gym management software should make it easy for members to manage their own memberships. Educate new members and reinforce that they have made the best decision by signing up for your gym. When your existing members are happy, you will have a good membership base of which your business can grow from. This is perhaps one of the best strategies to take in order to retain members for longer. It’s a question that many people are faced in the fitness industry. Whether you’re selling a gym membership, personal training classes, or workout gear, it’s essential to personalize the experience. Shower. Reviewing the impact of group fitness on exercises, the study examines a group of 25 adults between 25 and 40 who did not exercise regularly. By understanding the reasons why your members might leave in the first place, you can implement strategies to identify high-risk members and put processes in place to improve gym member retention. Gym Memberships - $99 per month . Over the same period, more and more gyms moved toward a month-to-month model. Try offering discounted personal training sessions or workout programs designed to get members motivated and focused on their fitness. You have members that seem to enjoy your gym and services but, how do you get them to stick around? Typically most management software platforms will have features such as membership management, online booking, lead management, payment processing, class booking, reporting, and other administrative tasks.
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